Film Logorama Meaning

Feb 2, 2017 - Logorama is a 16-minute French animated film written and directed. The anticipated meaning of brands, logos, icons and mascots further. Logorama is an unconventional film. Created at French studio H5 and produced at Autour de Minuit, the short plays with one of the most prominent cultural phenomenons of the past century: the evolution of brands, marketing and the refining of the act of persuasion for commercial purposes. The film presents a world populated by brands.

NOTES • Acceptance Speech. Retrieved March 15, 2010, from [] • See Davis, M. City of quartz: Excavating the future of Los Angeles. London: Verso.

And Davis, M. Ecology of fear: Los Angeles and the imagination of disaster. New York: Metropolitan [] • Diaz, Ann-Christine (11 September 2010). “H5 Builds the World of Logorama” Retrieved March 12, 2010 from [] • Scott, A. (20 February 2010).

“Short on time, long on wit and daring,” Retrieved March 12, 2010 from [] • Jardin, X (15 September 2009). “ Logorama, animated “city of corporate logos” short by H5, debuts in LA at Flux tonight,” Retrieved 12 March 2010 from [] • “Logos, Brands, and Marquees Bring Logorama an Oscar” (12 March 2010). Retrieved 12 March 2010 from [] • See Stabbe, M.

(2005) “Fair or fowl?” in American Journalism Review 27 (4) 68-72. And McGeveran (2008). “Rethinking trademark fair use” in Iowa Law Review. [] • Diaz, Ann-Christine (11 September 2010). “H5 Builds the World of Logorama” Retrieved March 14, 2010 from []. You make some excellent points. I originally thought of Logorama as straight up satire, up until it won the Academy.

Now with this piece, you got me thinking. Specifically, I began thinking about Shepard Fairey’s Andre the Giant campaign which he has now successfully iconized and marketed to the demographic that subscribes to certain value systems that traditional marketing cannot capture.

Has written some interesting articles on marketing to the new generation. Mostly he talks about stealth marketing and embedded marketing, but I think Logorama pushes another form of marketing. Speaking just for myself, I had to look up nearly all the icons and logos shown in Logorama as I was unaware of many of the references (avoiding most forms of media does that to a person).

But now, those logos have meaning to me in some manner. This is better than any traditional marketer could have hoped for. If the goal is to reach more people, I think Logorama has certainly captured that one missing demographic by appealing to their sense of irony/satire/whatever. Sam – really insightful comments. I think the parallel to Shepard Fairey is an interesting point. John – Thank you. When I first saw the film, I found it thrilling.

At the same time, I found the plot to be jumbled together to drive the action sequences and allow the logotypes to trip up. Then I thought more about it and wondered if there was room to challenge the idea that the film was critical of consumptions and branding. There is indeed room for such a discussion! But, as I mention in the closing, satire may be more slippery than we imagine when it comes to reception. I’m hoping this piece (and the film) might be useful for pedagogical purposes. Before this won the Academy award I stumbled over a online exhibition of it and emailed the link to a bunch of my friends.

We all found the world it created to interesting and refreshing, but thought that the early potential was slowly squandered when no clear viewpoint, characters, or even much of a plot materialized. But we were all wonder the same thing: how did they get the clearances on all this?

Was it fair use? The crime noir aspects do seem to be depicting a fairly amoral universe that is slowly digesting it’s inhabitants — the closest character we come to having a traditional protagonist is easily killed by the raging homicidal Ronald, and “good” and “bad” characters meet their end in equal measure. Was it savvy product placement? We could only hope that McDonald’s would be so bold as to allow their cuddly mascot to be co-opted as a murderous, rampaging lunatic.

But I very much enjoy the distillation of theme and purpose presented here. What do we think to overriding message or island peace at the end after so many of the corporations/cities have been destroyed? This is very interesting.

I couldn’t watch the videos though, it says the video is not available anymore. K7 ultimate security gold with lifetime validity synonym. I would love to watch it, I’m very curious with it. It’s a good thing that at least you also wrote how the story went. I could imagine how hilarious it is. I think I look for other copies on youtube, if there is any. This is such a short video with a lot of underlying messages and meanings.